"STAR TREK Into Darkness" - 2013

[Bryancd]

What surprises me most is the word is there won't be anything really shown at Comic Con.  No teaser, no panel from what I've heard, etc.  This is a mistake.  This is geek mecca and the movie will be out next May so this Comic Con is their chance to create some early buzz.  Maybe they will surprise and do something, but I doubt it.

X2. This is just poor marketing on their part and it's made all the more suprising as they were so on the ball for the first film.

[X]

maybe it's just me, but aren't most films not advertised until they are closer until release? Sure, people can look up stuff and try to find out about it, but usually, you hardly get 6 months of lead time on most new movies if you aren't actively looking for info.

I'm not seeing how this is dropping the ball considering that if you flood the markets too soon with ads, you risk fatigue in the potential viewer.

Also, remember the first time... we hardly got anything. It wasn't until 6 months out from the initial release date that we started seeing things officially. I think they are par for the course with their previous ad word and let's face it, it worked last time.

[ChrisMC]

I don't think releasing the title of the movie will induce franchise fatigue! This is also the Comic-con before the movie comes out...a little something shown there gets geek nation fueled up! And I feel like the teaser that just showed the Enterprise being built was further out than 6 months, more like almost a year. I could be wrong though, that's just how I'm remembering it.

[Rico]

maybe it's just me, but aren't most films not advertised until they are closer until release? Sure, people can look up stuff and try to find out about it, but usually, you hardly get 6 months of lead time on most new movies if you aren't actively looking for info.

I'm not seeing how this is dropping the ball considering that if you flood the markets too soon with ads, you risk fatigue in the potential viewer.

Also, remember the first time... we hardly got anything. It wasn't until 6 months out from the initial release date that we started seeing things officially. I think they are par for the course with their previous ad word and let's face it, it worked last time.

General ads on TV and at movies come of course much closer to release, but you are forgetting and overlooking a few things.  First Comic Con has become huge and gets a lot of early press going for things coming in film & TV.  And you are not accurate in what you said they did the last time.  We got our first teaser for the May 2009 "Star Trek" film in Jan. of 2008!  Viral websites also popped up many months in advance of the film along with images, musical bits and more.  All I'm saying is they are really missing out if they don't do something at Comic Con.

[ChrisMC]

maybe it's just me, but aren't most films not advertised until they are closer until release? Sure, people can look up stuff and try to find out about it, but usually, you hardly get 6 months of lead time on most new movies if you aren't actively looking for info.

I'm not seeing how this is dropping the ball considering that if you flood the markets too soon with ads, you risk fatigue in the potential viewer.

Also, remember the first time... we hardly got anything. It wasn't until 6 months out from the initial release date that we started seeing things officially. I think they are par for the course with their previous ad word and let's face it, it worked last time.

General ads on TV and at movies come of course much closer to release, but you are forgetting and overlooking a few things.  First Comic Con has become huge and gets a lot of early press going for things coming in film & TV.  And you are not accurate in what you said they did the last time.  We got our first teaser for the May 2009 "Star Trek" film in Jan. of 2008!  Viral websites also popped up many months in advance of the film along with images, musical bits and more.  All I'm saying is they are really missing out if they don't do something at Comic Con.

Yeah, I thought that teaser was out during the Superbowl...a full year and a half out from the release of the movie! It's just a baffling way to go about it. No Comic-Con? What the heck?

[Bryancd]

I have a feeling JJ has felt a little burned by pics released front he set and has gotten lot of heat over the delay in getting this story together and all the "rumors" surrounding it. He's a pretty secretive guy and really seems to hate spoilers coming out. So perhaps he is hesitant to release anything even though they have completed principal photography. It's not a question of them not having material to tease. But who decides that? The production team or the studio? Either way, understanding how marketing functions and how early and well they marketed the first film, this is DROPPING THE BALL...Chris. :)

[X]

I see what you're saying and I can sort of agree.

[Bryancd]

I see what you're saying and I can sort of agree.

I'm sorry, I read this and fell on the floor in shock. What have you done to our "X" you impostor!!!! ;)

[X]

I can agree that your position has some merit. I personally think that they still have some time to get things going with no serious repercussions, but there is some merit in generating an early buzz. I'd save my advertising to close to the release date, but I do agree that some buzz would benefit right about now.

[turtlesrock]

not sure if this is just a teaser poster, but it sure looks cool ^_^

[Bryancd]

Fan made.

[turtlesrock]

aww dang :(

[Rico]

I kind of like the title actually - even if it isn't real.  This is a perfect example of why they need to start putting out some official material.

[Rico]

Could this be the teaser for the new film??  :)

KRE-O Star Trek Teaser Trailer

[X]

That actually looks official!