The truth about TV ratings, online viewing and sci-fi shows

[Meds]

Oh man i'm always buying stuff because of advertising. Not cars or holidays but CD's or DVD's mainly. Or a film, think about it how many films are advertised inbetween programmes. I've often seen a different trailer in a ad break and thought thats my bag.

[Feathers]

Is anyone really suggesting that billions of dollars are paid to Ad agencies every year for something that doesn't work? Really? Everyone is that stupid thet they've been doing this for years by misake?

Sorry, I don't buy it (Ad joke, geddit? ;)).

It's an interesting article, particularly where he attempts to weigh up the relative value of 'live' as against time shifte views. I'm pretty much exclusively a DVR viewer these days so am playing my part in the downfall of the TV revenue model.

I'm with King in that I don't have the time to sit around and watch adverts for 15mins in the hour (over here) but I fully recognise that this makes me worthless to the broadcasters. I don't think the ratings system is broken. It appears to be pretty well aligned o the business model of the broadcasters. What's broken is that business model which will be a much bigger problem to fix.

Interestingly, I'm not sold on the benefits of product placement as a solution either either. It's a different model but I think it has its own drawbacks. While it may have some impact in the domestic market, for overseas viewers it's completely wasted meaning that you could never completely replace one with the other.

Practically, the adverts shown during US shows over here are UK specific (obviously) and may notionally offer me something. Product placing something called Twizzlers in Warehouse 13 as an alternative to those adverts achieves nothing, however, since I have no idea what they are or where I could get some if I wanted to.

To put it another way, you can always insert Ads into Doctor Who (heathens!) even though it's not written for it but you can't retrospectively insert a bit of native product placement.

[X]

Is anyone really suggesting that billions of dollars are paid to Ad agencies every year for something that doesn't work? Really? Everyone is that stupid thet they've been doing this for years by misake?

Sorry, I don't buy it (Ad joke, geddit? ;)).

It's an interesting article, particularly where he attempts to weigh up the relative value of 'live' as against time shifte views. I'm pretty much exclusively a DVR viewer these days so am playing my part in the downfall of the TV revenue model.

I'm with King in that I don't have the time to sit around and watch adverts for 15mins in the hour (over here) but I fully recognise that this makes me worthless to the broadcasters. I don't think the ratings system is broken. It appears to be pretty well aligned o the business model of the broadcasters. What's broken is that business model which will be a much bigger problem to fix.

Interestingly, I'm not sold on the benefits of product placement as a solution either either. It's a different model but I think it has its own drawbacks. While it may have some impact in the domestic market, for overseas viewers it's completely wasted meaning that you could never completely replace one with the other.

Practically, the adverts shown during US shows over here are UK specific (obviously) and may notionally offer me something. Product placing something called Twizzlers in Warehouse 13 as an alternative to those adverts achieves nothing, however, since I have no idea what they are or where I could get some if I wanted to.

To put it another way, you can always insert Ads into Doctor Who (heathens!) even though it's not written for it but you can't retrospectively insert a bit of native product placement.

Doctor Who made me buy Jelly Babies. NOT Impressed by the way.

[Bromptonboy]

Since I fall into the 'you don't count to us' territory (by watching any shows almost exclusively via DVR and blowing past the commercials) - I must say that Radio ads (when I am not listening to podcasts) have a greater influence on me.
The only way I catch TV commercials is when I am FF through them - notice the Victoria's Secret ad - and stop to watch....

;)

[WillEagle]

Feathers, Twizzlers are a popular brand of licorice here in the U.S. They are one of my favorites.

[jedijeff]

I am DVR watcher as well, so same with the rest, helping with the downfall of broadcast TV

The one thing I have found that will get me to watch some commercials instead of skipping over them, is if they have sneak previews to other shows or movies within the commercial breaks. I think they need to do more of that. As well, when they used to run Heroes, they used to have small little mini stories they were producing for a phone company. I know the phone company was promoting their service, and I would stop and watch, even though I would never see the end. Also new movie trailers I will stop and watch, so maybe placing some more desirable content within the other commercials will catch some DVR viewers.

[Feathers]

I've realised that I do watch one Ad, to the extent of rewinding the DVR when I breeze through it so I can watch it properly. It features C3P0 and R2D2 wondering around an electrical store (causing damage etc, obviously).

It's the only one, but I do watch it. (I'm sure it will be on YouTube somewhere if you feel the need to see it, I'm on the work computer in the hotel so the likes of YouTube are blocked)

[Meds]

You don't like jelly babies???? Hand in your geek card.

[Geekyfanboy]

You don't like jelly babies???? Hand in your geek card.

What is/are Jelly babies?

[X]

You don't like jelly babies???? Hand in your geek card.

What is/are Jelly babies?

They are these almost candies that are a little softer than gummies in texture and no where near as sweet. Back in the day, the doctor used to offer jelly babies like he now uses the sonic screw driver.

[Meds]

Tom Baker prop. Awesome little sweeties that look like little babies. I like to bite the heads off them first. What does that say about me. Oh and they have to be made by Bassets no other company will do.

[QuadShot]

Jelly Babies eh? Isn't that what happens when two adult jellies have unprotected jam? :)

[Meds]

LOL give the man a tip he's here all week.

[QuadShot]

:);):P

[Feathers]

Tom Baker prop. Awesome little sweeties that look like little babies. I like to bite the heads off them first. What does that say about me. Oh and they have to be made by Bassets no other company will do.

I'm exactly the same, both on the required brand and the method of eating. (Bite the heads off!)